Black Men Owned Businesses Matter

September 15, 2022 — Jt Spratley

I've purchased from over 20 Black-owned businesses in the past few years. I've recently heard that Black men are refused financing to start businesses at a higher rate, compared to Black women. Dr. T Hasan Johnson has shared stories about Black men bringing on a Black woman simply for the higher rate of approval. This made me curious.

What is the ratio of "Black first," or "B1," companies owned by Black men compared to Black women which I have supported? And what are the correlations?

I understand that there are many attempts to revise how the United States refer to African Americans, or Black people. The two most popular ones today are American Descendants of Slaves (ADOS) and Foundational Black Americans (FBA). While I appreciate the efforts of both initiatives toward reparations, everyone understands Black people, including search engines. There are also the more generic terms: "people of color" (PoC), "minorities," and "black and brown people." I don't use these because they're normally in politics and marketing campaigns used as "doublespeak," basically bait-and-switch, to gather Blacks' support but actually help other minorities instead. Immigrants, white women, and gays are common beneficiaries of this tactic.

Black Owned Businesses I've Supported

Below is a list of 13 companies I've purchased from, written about on this blog, and confirmed the ownership. This is what I'll be referencing for most of this question post.

CompanyOwner's Gender
Blairisms2 Black Men
BrowndagesBlack Couple
Champ BoxersBlack Man
D'IYANUAfrican (Nigeria) Woman
D.O.P.E.Black Man
EndaAfrican (Kenyan) Woman and White Man
Herb'N EdenBlack Couple
LHPBlack Man
Luxe Brand ShoelacesBlack Man
NegashBlack Man
Noble Honey Co.Black Man
VIP Wear LtdBlack Man
Uncommon BeesBlack Man

I'm the X Factor

Most of these companies are owned by Black men. But it is important to remember that these are companies that offer products that I value as a:

  • Black man
  • Athletic person
  • Man aware of the many layers of Black misandry
  • Historically Black college and university (HBCU) student
  • Person with a top-tier sweet tooth for honey products

To clarify, I don't buy from every Black owned business I find. There are small businesses I've ignored for various reasons:

  • Unattractive, outdated, and/or hard to navigate website
  • Strong religious theme
  • Focused on homosexuality
  • Gave off a misandrist (anti-male) vibe

I've dismissed a lot of companies that had a large selection for females, but few products for males. Interestingly, many "Black owned" listacles I've found are prominently filled with businesses by Black women for Black females. Some examples:

Comparing Black Women and Men Owned Businesses

A few months ago, I asked Twitter why there seems to be more Black owned businesses ran by women than men. Unsurprisingly, I only got one response because I'm not popular. But that one anonymous voter agreed with one of my beliefs.

I believe that there are less Black men running businesses when compared to Black women and married couples. However, I also believe that Black men's businesses are more unique. Look at the companies I mentioned at the top of the post. They all have a one-of-a-kind selection. Most Black women's businesses I find are mostly resellers and common apparel shops. It is possible that I have this perspective because:

  1. I'm most active on Twitter
  2. Black men market their businesses less often from what I see when following the #SupportBlackBusiness, #BlackEntrepreneur, and #BlackOwnedBusiness Twitter hashtags
  3. Black men are commonly ignored when doing good, especially for the community
  4. I'm a man and probably don't realize the originality in females products

Support for Black Woman Owned Businesses

Black manosphere content creator Oshay Duke Jackson in a recent video discussed a Goldman Sachs initiative called "One Million Black Women." There are plenty others for Black women business owners, though.

Supporting Black Men Entrepreneurs

I felt lucky coming across this resource listacle for Black men during my quick research. Most results I got when emphasizing "Black men" were for Black women or "minorities." I also got a short to-do list from content creator Humble DAD, often seen on the Lapeef Network:

  1. Have a great circle of people.
  2. Know your finances at the beginning.
  3. Know your customers.
  4. Market well.

That's good for men aspiring to go the entrepreneurship route, but what about the brothers who've started a business? What's the solution for offsetting Black misandry? I've already written an extensive piece on digital marketing for Black business owners, along with many other posts for the Black community. I reckon it's similar to supporting independent artists:

  1. Purchase products and services.
  2. Send feedback with the company owner so that they may improve.
  3. Share your experiences across social media.
  4. Write reviews on Google, Yelp, etc.
  5. Spread the word.

I never made an effort to support mostly Black-owned businesses run by men. Judging by my list at the top, my preferences negate the need, for now.

Tags: black-community, professional-development

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