5 Reasons to Try Project Wonderful

May 24, 2020 — Jt Spratley

First published on November 14, 2016

As stated in Music Production Lessons in 2018, Project Wonderful shut down in 2018. There are alternatives listed on SaaSHub.com. Please tweet @GoLiveLively if you find a good alternative.

I found Project Wonderful while reading the Questionable Content web-comic a few months ago. Once I learned a few valuable lessons from using Google Ads, I wanted to find something better. I had Project Wonderful ads to use in three short steps:

  1. Create a profile with what your website is about
  2. Make a few ad “boxes” with specified size options and tags you want to apply to individual boxes
  3. Copy and paste the HTML code into the site

I realized five major things from my time with Project Wonderful:

1. Interesting Images Get More Attention

Small artsy images, unlike text ads, strike interest. The images and even reading “Project Wonderful” makes one wonder “what’s so wonderful about what project?” – some enough to actually click the ad link.

ad for The Inexplicable Adventures of Bob

2. Google Ads = Annoying

Wordy ads based on someone’s recent browsing history are intrusive. By 2016, the average user looks at it as spam and will likely either use an ad blocker to remove it or leave my website. Either way, I lose.

3. You Decide What’s Advertised

Project Wonderful uses an auction to give website administrators (publishers) and advertisers a say in what ads go where and when. You set rules for which advertisers to auto-accept or manually decide for each ad box.

4. Make Money Faster

I don’t know much about the pay differences between Project Wonderful and Google Ads, but Project Wonderful paid more faster. Maybe, that’s due to my other key points. They also pay at $10, versus $100.

5. Consistent Affiliate Links Look Better

I was able to review ads before showing them on my website. I prefer not to advertise anything on my blog that I wouldn’t during a presentation or normal conversation. That’s why I removed InfoLinks – hyperlinks and pop-ups lowering the trustworthiness of links I created myself.

What did I miss? Do you recommend someone else?

Tags: IT, analytics, webapps