Black-Owned Search Engine for Black Americans: Why I Built BASE

April 05, 2026 — Jt Spratley

Imagine a search engine that gives you results not only based off of relevancy but community votes. Reddit might come to mind. Unlike Reddit, the Black Americans' Search Engine isn't for everybody. One of the first Black-owned search engines per my research, this is for Black Americans serious about building the Black American community, not the African diaspora, "Black and Brown Coalition," or Black and Queer community.

"Black American" means "American Descendants of Slavery" (ADOS), "descendants of freedmen," Foundational Black American (FBA), etc., not melanated people, "people of color," first generation Black Africans, or Black people from the US "minor outlying islands" (colonies) or elsewhere outside the 50 United States of America.

BASE is in its infancy, but I'm serious about this. I'm determined to continue contributing to the solution to the issues affecting Black Americans. Below are deeper reasons I'm building this Black-owned search engine.

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